Hanoi, the thousand-year-old capital, captivates visitors not only with its ancient charm and renowned street food but also as a shopping in Hanoi paradise with countless unique options. From culturally rich souvenirs and exquisite handicrafts to high-end bespoke fashion and unique accessories, Hanoi can satisfy every shopping enthusiast.
If you’re looking for meaningful gifts to bring home or want to own distinctive clothing and accessories, this article will be a comprehensive guide, leading you to unmissable shopping in Hanoi addresses.
Contents
- 1. Shopping in Hanoi for High-End Fashion and Accessories
- 2. Shopping in Hanoi for Handicrafts & Signature Souvenirs
- 2.1. Tan My Design: The Essence of Hand Embroidery and Unique Designs
- 2.2. Tired City: Collective Memory and Hanoi-Inspired Designs
- 2.3. Collective Memory – The House of Curios: A Home of Intriguing Things
- 2.4. Craft Link: Connecting with Ethnic Minority Artisans
- 2.5. Mekong Quilts: Artistic Quilts with Community Significance
- Useful Tips for Shopping in Hanoi
1. Shopping in Hanoi for High-End Fashion and Accessories
Hanoi proudly hosts many high-quality fashion and accessories brands, offering unique and sophisticated designs.
1.1. Ipa-Nima (Bags & Accessories): Unique Flair from Hong Kong
Ipa-Nima is a famous handbag and accessories brand originating from Hong Kong, which has become well-known among fashion enthusiasts in Hanoi. Ipa-Nima’s products make a strong impression with their unique, colorful, and constantly innovative designs, blending classic and modern elements.
- Highlights:
- Unique Designs: Ipa-Nima is renowned for its handbags adorned with meticulous hand-embroidered details, beads, sequins, or using unique materials like cowhide, crocodile leather, python skin… Each product is a distinct work of art, expressing strong individuality.
- Diverse Products: Besides handbags, Ipa-Nima also offers clutches, small accessories, and sometimes even coordinated shoes and clothing.
- Distinctive Style: If you want to own a one-of-a-kind accessory that showcases sophistication and a unique aesthetic, Ipa-Nima is an excellent choice when you’re shopping in Hanoi.
- Address: You can find Ipa-Nima stores in major shopping malls or high-end fashion streets in Hanoi. (Note: Specific addresses may change over time, so check for the latest information before visiting.)
1.2. Thai Tuan (Traditional Ao Dai): The Graceful Beauty of Vietnam
Thai Tuan is a leading fabric and Ao Dai brand in Vietnam, known for its high-quality fabrics and elegant, modern Ao Dai designs that still preserve traditional charm. If you want to do some shopping in Hanoi for a beautiful, well-fitted, and high-quality Ao Dai, Thai Tuan is an ideal choice.
- Highlights:
- Diverse Fabric Materials: Thai Tuan offers a variety of Ao Dai fabrics from silk, brocade, chiffon to stretchy, breathable materials, suitable for all body types and preferences. The fabric patterns are also incredibly rich, ranging from traditional motifs to modern, unique designs.
- Tailor-Made Designs: Besides fabrics, Thai Tuan also provides professional Ao Dai tailoring services, helping you get a perfectly fitting and flattering Ao Dai. The skilled tailors will offer dedicated advice to help you choose the most satisfactory style and color.
- Brand Reputation: With years of experience, Thai Tuan has affirmed its position in the garment industry, ensuring product and service quality.
- Address: Thai Tuan showrooms are located in many major districts in Hanoi. For example: 1st Floor, Lotte Department Store, 54 Lieu Giai, Ba Dinh.
2. Shopping in Hanoi for Handicrafts & Signature Souvenirs
To bring back beautiful memories of Hanoi, traditional handicrafts and souvenirs are excellent choices.
2.1. Tan My Design: The Essence of Hand Embroidery and Unique Designs
Tan My Design is one of the most famous addresses when it comes to exquisite hand embroidery and high-end handicrafts in Hanoi. With a long history and reputation, Tan My Design is not just a place for shopping in Hanoi but also an art space worth admiring.

- Highlights:
- Classy Hand-Embroidered Products: From embroidered paintings, silk scarves, and embroidered Ao Dai to home decor items, each product is a work of art, showcasing the skill, meticulousness, and sophistication of hand embroidery artisans.
- Creative Designs: Tan My Design constantly innovates in its designs, combining traditional essence with a modern touch, creating unique and distinctive products.
- High-End Souvenirs: This is an ideal place to buy meaningful gifts, rich in Vietnamese cultural identity, especially popular with international tourists.
- Address: 61 Hang Gai, Hoan Kiem, Hanoi. Located right in the Old Quarter, very easy to find.
2.2. Tired City: Collective Memory and Hanoi-Inspired Designs
Tired City is a brand famous for its unique products that represent the “collective memory” of Hanoi and Vietnam through minimalist but meaningful designs. This is an unmissable destination if you want to find souvenirs that are both modern and imbued with a story.

- Highlights:
- Storytelling Designs: Tired City’s products, from T-shirts, canvas bags, and ceramic mugs to postcards, often feature familiar Hanoi symbols (like bicycles, sidewalk cafes, ancient architecture…) or phrases and images associated with Vietnamese culture, creating a sense of familiarity and nostalgia.
- Youthful, Individualistic Style: Tired City’s products target young customers who love creativity and want to express their personality through clothing and accessories.
- Unique Gifts: This is an excellent place to buy souvenirs that are not overly traditional yet very “Hanoi,” suitable for international friends and young people.
- Address: Some stores in the city center or pedestrian streets, for example: 25 Hang Giay, Hoan Kiem, Hanoi (the address may change, so check online).
2.3. Collective Memory – The House of Curios: A Home of Intriguing Things
Collective Memory – The House of Curios is not just a store but a unique experiential space where you can find antiques, recycled items, and handicrafts imbued with stories and a nostalgic feel of old Hanoi.

- Highlights:
- Unique Products: This place displays and sells “aged” items, from old ceramics, bronze ware, and vintage photographs to handcrafted items made from recycled materials, each carrying its own story.
- Nostalgic Atmosphere: The store is decorated in an old-fashioned style, making you feel like you’ve stepped into a mysterious ancient house, stimulating curiosity and exploration.
- Gifts with Historical Value: This is an ideal choice for those who want to buy a souvenir that is not only beautiful but also holds deep historical and cultural value.
- Address: Often located in the Old Quarter; locations may change or open only on special occasions, so check information beforehand.
2.4. Craft Link: Connecting with Ethnic Minority Artisans
Craft Link is a non-profit organization working for the sustainable development of ethnic minority communities and traditional craft villages in Vietnam. When shopping in Hanoi at Craft Link, you not only acquire exquisite handcrafted items but also contribute to cultural preservation and improving the livelihoods of artisans.
- Highlights:
- Diverse Products from Ethnic Groups: Craft Link displays and sells traditional handicrafts from various ethnic minorities such as brocade fabrics, embroidery, silver jewelry, wooden items, ceramics… Each product carries the distinctive features of its region and ethnic group.
- Humanitarian Value: Shopping here is a way to directly support artisans and communities, helping them maintain traditional crafts and increase their income.
- Handicraft Quality: Products are meticulously handcrafted, ensuring high quality and uniqueness.
- Address: 43 – 51 Van Mieu, Dong Da, Hanoi (near Temple of Literature – Imperial Academy).
2.5. Mekong Quilts: Artistic Quilts with Community Significance
Mekong Quilts is a social enterprise famous for its handmade quilts, made by rural women in the Mekong Delta and other regions of Vietnam. These are not just beautiful products but also carry deep humanitarian meaning.

- Highlights:
- High-Quality Products: The quilts are made from high-grade cotton fabric, with meticulous quilting techniques, unique patterns, and bright colors. Besides quilts, they also offer other products like handbags, pillows, and small household items.
- Contributing to Community Development: Mekong Quilts provides stable jobs and income for hundreds of women in rural areas, helping them improve their lives and preserve traditional crafts.
- Meaningful Gifts: A quilt from Mekong Quilts is not only a beautiful decorative item but also a gift that carries the story of the diligence and skill of Vietnamese women and the spirit of community.
- Address: 13 Hang Bac Street, Hoan Kiem, Hanoi (the address may change, so please check information).
Useful Tips for Shopping in Hanoi
- Shopping Hours: Stores and shopping malls in Hanoi generally open from 9 AM to 9 PM or 10 PM. Traditional markets might open earlier and close earlier.
- Bargaining (if necessary): In traditional markets or some small shops, you can bargain to get a better price. However, bargaining is usually not necessary in large stores, showrooms, or branded stores with listed prices.
- Check Product Quality: Especially for handicrafts, carefully check the stitching, material, and finish to ensure quality.
- Storage and Transportation: For fragile or valuable items, ask the store to pack them carefully.
- Payment: Most large stores accept credit card payments. However, it’s advisable to carry some cash for small transactions or when shopping at traditional markets.
- Research in Advance: Before you go, it’s a good idea to research a bit about the stores, products, and price ranges to be best prepared.
Shopping in Hanoi is not just about exchanging goods; it’s a journey of discovering the culture, art, and craftsmanship of the Vietnamese people. From distinctive handbags and graceful traditional Ao Dais to historical handicrafts and meaningful community products, every item you choose will be a beautiful souvenir of the capital.
Take the time to stroll through the streets, visit the shops, and let Hanoi’s unique products tell their own stories. Rest assured, your shopping in Hanoi journey will be filled with delightful surprises and meaningful gifts to bring home.


